How Helix Boosted Online Reach by 440% in 90 Days

In a digital world driven by visibility and engagement, getting noticed is no longer optional — it’s essential. Helix, a growing brand in the tech-enabled wellness space,...

In a digital world driven by visibility and engagement, getting noticed is no longer optional — it’s essential. Helix, a growing brand in the tech-enabled wellness space, understood this reality. Faced with stagnant growth and underwhelming online visibility, the Helix team made a bold decision: overhaul their digital strategy from the ground up.

The result? A staggering 440% increase in online reach in just 90 days.

Here’s how they did it.

The Challenge

Despite having a quality product and loyal customer base, Helix was struggling to expand its digital footprint. Their content was not ranking, their social media engagement had plateaued, and ad performance was inconsistent. Worse still, competitors with inferior offerings were dominating search engine results.

Helix’s marketing team knew it was time for change. The goal was clear: amplify reach, boost engagement, and generate meaningful growth—fast

Step 1: Strategic SEO Overhaul

The first order of business was identifying gaps in Helix’s content and website structure.

• Keyword Research Redefined: Using advanced tools like SEMrush and Ahrefs, Helix discovered high-volume, low-competition keywords aligned with user intent.
• On-Page Optimization: Meta tags, headers, and internal linking were refined across 50+ landing pages.
• Content Refresh: Old blog posts were updated with fresh data and optimized for search, resulting in a 210% increase in organic traffic alone.

By the end of month one, Helix had already doubled its visibility on Google.

Step 2: Multi-Channel Content Strategy

Understanding that online reach goes beyond search engines, Helix adopted a multi-platform content distribution model.

• Blog + Email: Long-form blog content was repurposed into snackable weekly newsletters.
• LinkedIn + Instagram: Custom visuals, micro-content, and storytelling posts dramatically improved brand awareness.
• Video Marketing: Short-form videos on YouTube and TikTok showcased product use cases and customer testimonials.

This diversified content approach increased engagement across all channels and introduced Helix to previously untapped audiences.