How Luma Boosted SEO Growth by 200% in Half a Year

n a competitive digital landscape where organic visibility can make or break a brand, Luma — a rising player in the sustainable lifestyle space — knew that SEO wasn’t just a bo...

n a competitive digital landscape where organic visibility can make or break a brand, Luma — a rising player in the sustainable lifestyle space — knew that SEO wasn’t just a box to tick. It was the engine for long-term growth.

Over a period of just six months, Luma achieved a 200% increase in organic search growth, transforming from a hidden gem into a visible authority in its niche.

Here’s how they did it — step by step.

The Problem

Before the transformation, Luma had:

• A slow-loading website with poor mobile optimization
• Scattered content lacking SEO structure
• Low domain authority and minimal backlinks
• Few keywords ranking on page one of Google

Despite great products and a passionate team, their digital reach wasn’t keeping up.

Their mission was clear: turn organic search into a growth channel — fast, sustainably, and at scale.

Phase 1: Site Audit & Technical Cleanup

The foundation of SEO is technical health. Luma started with a deep SEO audit using tools like Screaming Frog, Google Search Console, and Core Web Vitals.

Key fixes included:

• Improved site speed (page load time reduced by 43%)
• Mobile-first design adjustments
• Fixing broken links and crawl errors
• Structured data markup for rich results

This alone led to a noticeable uptick in crawl frequency and indexation within the first 30 days.

Phase 2: Content Strategy Reinvented

Next, Luma pivoted from product-heavy copy to value-driven content marketing.

Here’s what changed:

• Topic Clusters: Instead of isolated blog posts, they built clusters around high-intent keywords like “eco-friendly cleaning,” “zero waste lifestyle,” and “sustainable home products.”
• Search Intent Alignment: Each post addressed a specific intent — informational, transactional, or navigational.
• Content Calendar: A consistent publishing rhythm of 3 high-quality posts per week, optimized for SEO and UX.